Digital Marketing & AI

About This Course

This training is designed for managers, marketing professionals, and other corporate leaders who want to strengthen their digital skills and unlock the potential of generative and AI-powered marketing within their organizations.

The training provides a comprehensive understanding of digital marketing, the customer journey, and the application of the latest AI tools for developing strategies, creating content, managing campaigns, and analyzing performance, with the goal of maximizing results and ROI.

The programme is designed to reflect the latest digital marketing trends in 2026 and provides practical applications for real-world challenges faced by companies in both local and global markets

This training is designed as a practical and strategic guide to modern digital marketing, enhanced by the real-world application of artificial intelligence (AI). Rather than focusing on theory without application, participants work with real-world scenarios, tools, and campaigns that can be immediately implemented within their organization or business.

The training focuses on:

  • Combining marketing strategy, data, and AI
  • Practical tools and real-life use cases
  • Developing critical thinking and data-driven decision-making
  • Automating and optimizing marketing processes

By the end of the training, participants will have a deep and practical understanding of:

  • The fundamentals of digital marketing in 2026 and how they differ from traditional marketing channels
  • Designing customer journeys and identifying key touchpoints
  • Integrating AI into marketing strategies and day-to-day operations
  • Creating conversion-focused websites, content, and landing pages
  • Optimizing social media, email campaigns, and PPC advertising with AI support
  • SEO and GEO strategies for AI-powered search engines
  • Analyzing marketing data using AI-generated reports and actionable insights
  • Developing brands and storytelling with creative AI tools
  • Mobile and video marketing using AI-powered scripts and optimization
  • Influencer marketing with AI-driven analysis for maximum effectiveness

Covers the fundamentals of digital marketing in 2026, comparing traditional and digital approaches and highlighting the importance of digital channels. Participants will explore the customer journey from awareness to loyalty and learn how AI supports marketers through personalization, automation, and actionable insights.

Includes:

  • Digital marketing landscape & trends
  • Customer journey & touchpoints
  • Role of digital channels in the marketing funnel
  • AI-assisted marketing insights

Focuses on developing an integrated, omnichannel marketing strategy. Participants will learn how to plan media, allocate budgets effectively, validate strategies using AI-driven analytics, and incorporate prompt engineering into their daily workflows.

Includes:

  • Strategy creation & alignment with business goals
  • Media formats & objectives
  • Budgeting & resource allocation
  • AI-assisted market and competitor research
  • AI-powered strategy validation

Introduces UX/UI principles and CMS platforms such as WordPress to create engaging, conversion-focused websites. AI tools are integrated to support copywriting, content creation, UX improvements, and automated landing page development.

Includes:

  • UX/UI design principles
  • CMS & SEO fundamentals
  • AI-assisted copywriting and content creation
  • AI-powered landing page suggestions

Teaches content planning, campaign management, and analytics for platforms like Facebook, Instagram, and LinkedIn. AI is leveraged to generate content ideas, optimize captions, and create ad variations.

Includes:

  • Social media platforms & editorial calendars

  • Paid campaign setup & optimization

  • Chatbots & AI content optimization

  • AI creative variations for ads

Covers newsletter fundamentals, funnel-based email strategies, and personalization. AI tools enhance subject lines, personalization, and A/B testing.

Includes:

  • Components of effective newsletters

  • Database segmentation & funnel marketing

  • Tools for deliverability & anti-spam practices

  • AI-assisted content & testing

Focuses on keyword research, topic clustering, and SEO optimization, including AI-powered search engines and GEO-based strategies.

Includes:

  • SEO fundamentals & techniques

  • AI-assisted keyword research & clustering

  • SEO for AI-powered search engines

  • GEO optimization basics

Introduces PPC campaigns, Google Ads ecosystem, ad copywriting, bidding strategies, and AI-supported ad optimization.

Includes:

  • PPC fundamentals & campaign structure

  • Keyword research & A/B testing

  • AI-generated ad variations

  • Performance insights & optimization

Covers data collection, KPI interpretation, attribution, and reporting. AI tools help generate actionable insights and summarize complex data.

Includes:

  • Analytics platforms (GA4, Looker Studio)

  • KPI identification & data interpretation

  • AI-generated reports & summaries

  • Turning analytics into actionable decisions

Focuses on brand building, storytelling, and omnichannel content creation. AI tools support creative ideation, campaign briefs, and PR outreach.

Includes:

  • Brand storytelling & content strategy

  • Writing briefs & video storytelling

  • AI-assisted storytelling & ideation

  • Digital PR & media engagement

Teaches mobile-first approaches, push notifications, SMS/Viber campaigns, and short-form video strategies. AI supports video scripts, captions, and optimization.

Includes:

  • Mobile-responsive design & notifications

  • Location-based marketing

  • AI-generated video scripts & subtitles

  • Short-form video strategies

Introduces influencer selection, campaign management, and performance measurement. AI tools are used for influencer discovery, audience match, and performance analysis.

Includes:

  • Influencer marketing fundamentals

  • Campaign planning & measurement

  • AI-assisted influencer discovery

  • Performance tracking with AI

Covers digital PR strategies, media relations, and integrated campaigns. AI enhances media outreach, content creation, and messaging.

Includes:

  • Digital PR fundamentals

  • Campaign & media release writing

  • AI-powered content & outreach support

The programme consists of 12 modules, covering all key aspects of modern digital marketing and demonstrating how AI tools can optimize strategy, content, campaigns, and analytics.

The training is delivered by 7 leading lecturers – experienced professionals with extensive hands-on expertise who bring their knowledge directly from the real business world. They go beyond theoretical concepts by demonstrating how these principles are applied in real-world situations, providing participants with practical and immediately applicable skills.

Frequently Asked Questions

You will learn comprehensive digital marketing strategies including social media marketing, SEO, content creation, analytics, and campaign management from industry professionals.
No prior experience is needed. This course is designed for beginners and will take you from the basics to advanced digital marketing concepts.
Yes, upon successful completion of the course, you will receive a certificate of completion from M6 Educational Centre.
Yes, you will have lifetime access to all course materials, including any updates and new content added in the future.
You will have access to instructors and a community of fellow learners throughout your journey. We offer live Q&A sessions and dedicated support channels.
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